When approached by a professional stand design company to redesign their group identity, brochures and website, In-Detail knew they had a real challenge on their hands. What they discovered was a rewarding design project that was packed with design collaboration and excitement.

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Helen Walters on the persistent problems with design thinking, and the attempts to graft its processes onto businesses.

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Do you realize just how important your company logo is? It appears on everything from your letterhead to your website, reaching customers, prospects, suppliers and the press. In other words, your logo reaches everyone who has any contact with you and is the first impression someone will have of your company. Because of its potential impact, your logo must offer a favorable impression of your business. Present yourself clearly and dynamically, and you'll look like a pro, even .... more >

In-Detail is more that your average design studio. We also believe in trying to give back and trying to make the world we live in a better place for all. As a designer company, we believe in the power of design and the ability for good design to change the world.

You do not have to look far to see how design has changed the course of human history. Propoganda posters during the second world war captured the publics imagination. Ché imagery and pos.... more >

How important is design? Does it really add value or encourage users to buy?

The short answers are 'Very' and 'Yes'!

The Design Council released a report last year that finally gave us the statistics to back up what we had been saying all along: that a well designed ad thought out design has the power to make a sale.

The report found that for every $100 a business spends on design they can .... more >

Choosing a website designer can be a frightening endeavor. Where does one begin? What should a person watch out for? What are the significant differences between web developers? The following list offers practical advice on choosing a good web developer.

1. Remember that good design is important
Studies have shown that web users judge websites within a small fraction of a second. If your.... more >