Energy drink brand that was launched into South Africa. We did the identity, packaging, website and all marketing for print and online .Was fun to work on this one as they were always keen to push the envelope and try new things. The brand was very successful but the partners slip up and they subsequently closed down. It's a pity as I think this could have been a huge success if they had continued on their path. Product actually tasted good and had the desired effect. It was essentially a challenger brand to Red Bull at the time and we used a number of guerrilla marketing tactics that were outrageous to be noticed. .
May 13, 2014
Design and marketing.