Making through at least half of 2017 this far, These are the best and most captivating TV, video, print, outdoor, digital and social ads of this year so far.
Finally approving a ketchup-less ad 50 years after it was fictionally pitched on Mad Men, these wonderfully simple but captivating ads ran as outdoor print in New York City.
Delta, “The Dating Wall”
Wieden + Kennedy New York
In collaboration with Tinder, a social media dating site, Delta placed exotic looking scenes from nine different destinations to help singles with their pictures on their profiles. The colours, a widely used application and quirky designs attracted a lot of attention.
This TV advertisement that purposely got Google devices in people’s homes to start spontaneously chatting about the Whopper proved to be a major PR coup for Burger King.
Burger King also won the Cannes Grand Prix award for Print. Their “Burning Stores” ad was bold and self-deprecating with the title, “Flame grilled since 1954” with real Burger King locations on fire.
One of the most entertaining ads was when Playstation literally turned two sisters’ apartment around and upside down in a spot for a video game called “Gravity Daze 2.”
Both of these social media / marketing campaigns won Lions in Cannes for VML with their sassy tweets and whole campaign around a fan’s challenge for a year of free chicken nuggets.
Sending people on a scavenger hunt in a photo of their famous pancakes, this advertisement left consumers laughing through the hidden messages that needed to be zoomed in to be read. Inviting you to zoom in on the syrup first, a brilliant ad got over 200, 00 retweets and likes.
For more of the tops ads of the year so far, check out Adweek.