To showcase the company’s trend of experimental typography, IBM iX’s new geometric logo has been revealed.
Designed with design studio, CATK and creative company, Moving Brands, IBM iX (the design and consulting department of IBM)
Created by Paul Rand, he states,
“logos live and die depending on what they’re representing.”
With the original IBM logo not having been changed since 1972, a fresh design was very much needed.
IBM iX’s old logo.
With it’s unique modern design, the logo have the letters, “iX” broken up into eight squares arranged to spell out “iX.”
IBM iX’s new logo.
“It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. If a company is second rate, the logo will eventually be perceived as second rate.”